Brand Fit DNA
Capture the unique fit identity of a fashion brand.
FitRoute creates a structured representation of how a brand defines and evaluates fit.
- Target customer
- Body profiles
- Size ranges
- Ease preferences
- Silhouette rules
- Coverage preferences
- Bust/waist/hip priorities
- Shoulder considerations
- Sleeve preferences
- Historical complaints
- Fit corrections
- Returns
- Alterations